Before 1925, Burma-Vita company, owned by Clinton Odell imported, the marketing of an ointment made with ingredients from the Malay Peninsula and Burma has been concocted. However, sales were few and the company has decided to switch to a product with more questions. The result was Burma Shave, a brushless shaving cream. Clinton's son, Allan thought that sales would be improved with the installation of an advertising campaign with wooden signs along the roadside. Clinton did not think very much the idea, butHe gave Allan $ 200 to try it. Allan and his brother Leonard were soon stretched signs along the roads of America up to 7000 characters in highways in Germany. The signs were in red, white, in groups of four, five or six. The last character always read Burma-Shave. As it turned out, Allan had a great idea because the company's sales began to rise. The characters were especially popular with families as children who had occupied on long trips. The first, which should be written simplyAdvertisement. These were followed by verses such as:
For comfort shaving / Without / A sting / The great blue tube / is / Burma-Shave
Then humor was injected:
The Big Blue Tube / Just like Louise You get / A Thrill / From every squeeze / Burma-Shave
Then, to appear in the late 30's car safety has begun: take / your / time / / Not Your Life / Burma-Shave
and
At the time of delivery or through the areas of school / Please drive slow / Let's make our / LittleShavers grow /
or
Train is approaching / Whistle squealing / Pause! / Want / Rundown feeling! / Burma-Shave
There was also an attempt by the public against drunk driving training with messages such as:
Drinking drivers / Nothing worse / set / The quart / Before the hearse / Burma-Shave
Another problem was the fire:
The blackened forest / Smolders but / why / turned / a cigarette / Burma-Shave
and
Many forest / Used to be/ Has a / lit match / out of hand / Burma-Shave
In the late thirties, some signs of an early lap of Paul Revere's midnight with lyrics like:
Hardly a driver / is now alive / who passed / hill / A 75 / Burma Shave
and
The Midnight Ride of Paul for beer / Shave / has led to hot / Hemisphere / Burma
The sign was seen in almost all the forty-eight States except New Mexico, Arizona and Nevada, states whereThe companies thought the traffic was too light to pay for the sign. The colors were white on blue for South Dakota, as amended by law reserved for official warning in red. One of the first was advertising signs:
Shaving / Soon you'll see 'em / On a shelf / in some / Burma-Shave Museum.
This sign with a shaving brush and cup can be found in the Smithsonian Institution. All the 600 signs in Rowsome Frank Jr. 's book "foundVerses from the side of the road. The history of Burma-Shave Signs and Jingles "It 'disappeared in 1960 with the advent of highways, if the high speed made it difficult to read.
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