Tuesday, October 19, 2010

Promotional really win customers?

Are you one of those people who go to a trade show and go from stand to stand to fill the bag with goodies from all over the stand? Collect pins doctor's office? Hold the magnet on the refrigerator to the vet?

I do. I like to collect all these things - it is outrageous and it's fun. I love my back room for a fair go and sort of everything I've gathered throughout the day.

I came home from the show last year Ivisited (SHSMD conference in Washington DC) with tons of material. My favorite pencils are there every year and I was sure to take most of the time - one in every color they had. I come home with gifts for children. This year I went home for hot coffee to a computer via electronic connection to say, it's really amazing what companies to give away.

The question is it worth it? As the recipient of the conference handouts I enjoy the overall experience ofmore. But as far as the company has delivered promotional products? Worth the money for these gems? How many of you have worked a fair or a community sponsored event, and I felt like people were the things that has given everything they want? They did not even look at your face to the name and they just got moved on.

I did a little research on the promotional products industry. Let me share with you what I found ...

After the Promotional Products Association International (PPAI), the health of one of the top ten users of promotional products in the United States, another in the Top Ten is like doctors and lawyers. My dear reader, that most of you!

The industry of promotional products industry was $ 18.8 billion in 2006, so now we know promotional products company. A lot of promotional items.

But do they work? If a patient is more likelyto go to practice, if your hand from a cup or a pen with the presentation?

According to studies done by Georgia Southern University, the answer is yes! reported recipients of promotional products to:


A more positive outlook on your business
More likely to recommend your company
A greater likelihood of compliance of the company.

I bought the first three promotional items in 2006? Wearables such as T-shirts,Hats, etc, from pens and calendars.

Top Ten uses for promotional products? Promotional gifts, trade shows, brand awareness, employee relations and events, public relations, dealer / distributor programs, new customers and generate invoices, new products / services launch, excellent staff, non-profit programs.

4 Tips for choosing a promotional products company

Here are some suggestions for the marketing of health care in choosing a providerPromotional Items:


Try a provider specializing in health care. They understand the specific needs of our industry and can provide good suggestions for items that have worked for others in the industry.
Make sure the seller is available when you need it. As we all know, sometimes we have products quickly. If your vendor is when you need it? Easily accessible? They have published hours of operation? It is simply a set up for allPromotional products business from their home, and that's good. Knowing exactly who to work with and their history.
They offer a satisfaction guarantee.
Ask if they provide discounts for large purchases. You can save money if you plan for the year, or earlier orders with other departments on how to combine human resources.

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